The breakthrough changes is sooner or later thing, weigh group, actual strength to expand increasingly in agency annex today, the pattern that car of China of 4S mode forestall sells, it seems that hopeful is broken.
Manage manages advisory limited company to seek advice from manager Jiang Chonglong to point out especially, what manufacturer emphasizes is to establish car brand to be dominant, and what agency values is operation efficiency, both is on the issue that sells mode innovation, reach consensus to be put in certain difficulty, especially strong car brand, what they take a fancy to is not simple sales volume and market are had rate, more important is whether does mode of this kind of sale meet balance constitute negative effect to brand image, this is manufacturer and the process that businessman rich weichis actually.
Deep ploughing market
The reporter is opposite the in interviewing discovery of dealer of car of a few collectivize, refer near future develops a program, they happen to coincide the ground mentions “ to develop ” of 23 class market.
According to national information center newest statistic data shows, at present 1000 person cars of our country retain the sales volume increase rate that estimates the one class market in 20 above is 8.1% , and the sales volume increase rate of market of 2 class, 3 class, 4 class is respectively 27.6% , 33.7% , 36.0% , far outclass one class market.
This year first half of the year, of market of domestic whole car low fan make the personage inside many course of study plaint the inflection point of Chinese auto industry is close already. Analyse slightly nevertheless can discover, the economy such as Anhui, Jiangxi, Henan, Chongqing replaces area and long triangle, bead the coastal economy such as trigonometry developeds the prefectural town of the area, car consumption still maintained driving growth. In interview, many agency refuted ” of “ inflection point says. Zhejiang products yuan benefit points out a Hu Sheng of management ministry minister, because area otherness of China is big, economy grows the characteristic that existence gradient transfers, decided consumption level also can experience the process that a gradient grows. Accordingly, car consumption demand of China is at present exuberant still, need mining of spade husbandry ground. See this just about, group of sale of a few large cars already was down working centre of gravity from ground city class outspread the laid to prefectural class network, one pace holds forefathers of do one's best channel advantage.
Operation mode innovates
In interview the reporter discovers, wait to manufacturer “ with the past, lean, want ” photograph to compare, more of nowadays car dealer is already will mix to the reflection of the market oneself judgement, in the program that be in harmony takes network position, include the innovation of pair of management mode among them.