Before making up: From this century first, 4S mode makes the main trend that our country car sells gradually, this kind of trend as 2005 " management of car brand sale implements measure " (the following abbreviation " method " ) promulgate more Anacreontic. However, after those who pass a few years is brilliant, 4S development mode is entered adjust period, 4S inn profit decreases considerably, competition is more intense, even inn of 4S of brand of a few cars appeared the crisis. Since last year, in the light of edit " method " one billow crosses cry high one billow, concerned branch is right also " method " edit the propulsion that spread out materiality works. Although edit,the job still does not have final result, but as on August 1 " antitrust law " carry out, the focus of a few contradiction, focus that is oppugned, there had been clear result in legal level. Besides, in microcosmic market level, we discover, of mode of distribute of a car change to be in sadly arisen.
Recently, be located in Nanjing big the inn of 4S of couplet of Chang'an Ford blessing of bright road built 3 maintenance service station early or late, each gives birth to enthusiasm grand; Dealer of a few cars builds 4S store in big city, the 2S store that reveal and maintains a function is had in what circumjacent 23 class market builds same brand.
Above all is dealer of near future car the new characteristic that appears in developing a process.
" antitrust law " lay a foundation for new outspread pattern
Investigation shows, user of every 1000 cars maintains a station with respect to need. According to client psycho, if produced minor accident only, they are willing to choose to leave dwelling place more or working unit radius does not exceed the station of vehicle maintenance and repair with the reliable quality of 3 kilometers. And open inn of a 4S to want to throw at every turn millions of even 10 thousand yuan thousands of, increase the fixed expenditure that does not poor, make the car 4S inn of same brand very cannot concentrated.
Limited 4S inn amount and the demand of vehicle maintenance and repair that increase ceaselessly appear contradictory, this is article begin mentioned inn having 4S is initiative the market base that the new pattern that builds store of branch 2S, 1S produces.
Buy car, nearby to build a car to central city, this is " antitrust law " carry out, after different ground buys a car to become a possibility, consumer of many car of 23 class city consume one of mode ideally.
In very long in the past period of time, car dealer uses the outspread pattern of duplicate 4S inn more. 4S inn produces company authorization to build by the car, offer truckload sale, spare parts is supplied, the management service of ” of quaternity of “ of feedback of after service, information.
Build 4S inn to mean high investment, car company is very strict to the limitation of agency at the same time. For instance medium-sized city can be built two to 3 agency, small town builds store of a 4S at most, do not allow to step area sale, a mu when value oneself severally 3 distribute land. Agency if car of different ground carry out, can be considered as violate compasses act badly, will be punished by manufacturer, serious may be cancelled to manage a qualification.
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