Is sina car question own how can the brand just resist the aggression of joint-stock brand? Rely on the price or rely on an appearance? Rely on a technology or rely on a service? Exhibit in Chengdu car on, car of river the Huaihe River replies with canorous sound however: Rely on character!
The car is exhibited on, car of river the Huaihe River accomplishs classical ” to give priority to a problem with “ character, roll out “ of class A car Tong Yue
All the time since, small-sized car and small car are considered as the main position of own brand, auspicious, Biyadi, strange luck
However, reality broke this completely all the time the mainstream judgment since. Own brand does not have the successful market that enters higher level, instead joint ventures product entered small-sized car market successfully, and held dominant position. Change character, own brand is losing the main position of small-sized car market. Come from management department of public security transportation on card data shows, 2008 1-7 month, before sales volume of small-sized car market 10, besides Xiali
Why cannot own brand enter more advanced and other market, why to go up in small-sized car market also successively fall? Prime cause has only, the character that is own brand product then made the biggest soft costal region. Alleged character, it is the production level that shows the product is integrated and quality standard, is the quality of a certain component not only. What character transfers customer is, reliant feeling, quality feeling and aesthetic feeling.
A lot of consumer have experience, the joint ventures product of same price and own brand product, the product technology that often can discover own brand is coarse, lacquer is bleak, appear even the door shuts bad, the window closes lax case. Fair and theory, it is good that joint ventures product should compare own brand on craft level. Accordingly, because,character is not just price reason, depend on however the quality of ability of government of quality of the quality of worker of the advanced level of facilities of production of many elements —— , industry, factory, component, experience that builds a car is waited a moment.
More and more own brand enterprises realized the value of character, also begin more the exert oneself promotion at character. Take the company of the market that use a car to be being entered later especially, more such, like Hua Chen China
Jiang Huai has 45 years to make car experience, the bus chassis that its manufacture is home's accepted and best batholith all the time, almost all medium or small the passenger car is the chassis that uses Jiang Huai. In addition, jiang Huai goes all out in commercial vehicle domain dozen old, and well-known, majority of the person that domestic commercial vehicle is used is overweighted excess load is used, the at commercial vehicle character because of this character, it is life-and-death important matter. So, what Jiang Huai knows very well character is important, also outstanding character controls capacity.
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