"If the auto show the direct benefit is 1, then the auto driven by food and beverage, hotel, building materials, tourism, the contribution of the local economy, compared with 9, which is not difficult to understand why organized around the auto show never tired." Municipal officials in such a a data summarized in today's auto market situation.
With China's auto production and sales increase steadily, automotive supplies industry, ushered in the golden age of rapid development, there is industry leader said the auto market is increasingly prosperous. As in recent years, an alarming expansion of the size, influence surge successful automotive brand strategy agency supplies on behalf of one of the show, Kyushu International (Guangzhou AATIF automotive supplies show organizers) largely reflects the rise of the Chinese automotive supplies exhibition changes and future development trends.
Points for a change: positioning decide the future direction
After several years of development, the domestic automotive supplies market, an increasingly large market, exhibition, trade rumors have reached the annual "per field" scale. Throughout the size of the show, laughing situation really is not much real heroes, such as Kyushu exhibition, the Shanghai Song Hua, Beijing Yasen, Zhengzhou Hongda. China International Auto Supplies Exhibition from the original "依葫芦画瓢" copying foreign countries, to gradually become self-reliant way, to establish their own brand image, to a large extent, the impact of national policies related to industry and market makers reflect the vision This show is currently the automotive supplies "business one hundred, four dominant" line into the reasons for the situation.
Determine the market positioning of different development of different results. Zhengzhou Hongda Yang Jianrong products first to open the market, the Government's strong support for its bold and innovative growth of injected power; Shanghai Gehua not for the size but for quality, which has always insisted on high-quality exhibitors are invited to the strategy obtained market recognition. On the other hand, Beijing Yasen and Kyushu exhibition in the "par" began to appear under the realm of subtle differences. Although Beijing Yasen old show is still attractive, but also facing the Territory is Quartet "eroded" the potential threat; compared with the above three, Guangzhou Fair is vividly demonstrated in Kyushu a "rising star" of energy. Positioned from the outset, do the best, the best in Asia, world-renowned show, born in the reform and opening up the fertile soil, proximity to a vast new external resources flowing Cantonese bones "unimportance" of the blood, is a step by step to the target met. Held annually in Pazhou Complex, Kyushu, after the show has become the Canton Fair in Guangzhou, following another major event in the field of foreign trade, and even accused of Guangdong and the domestic economic output growth in new car breaking point.
Change Points II: International convergence is a necessary requirement
Through the first auto show models from abroad, experience, and gradually the domestic automobile market in the development of products show to grow up. At the same time, continued to mature in the automotive supplies industry chain and increase consumer demand to the market put forward new requirements. Changes in almost all industries, as through the "honeymoon" after the polarization of automotive supplies market, also began to appear, a new round of "big shake" unexpected. Pains and pleasures in this process, the part of the exhibition sector and gradually fade in profits and indulge in the old state, and partly with the times and carry out sweeping reforms, the more his own way of wider extension.
Kyushu exhibition, for example, that are in front of the vast wave of reform and opening up the show for the brand continued to upgrade their own, will enhance the specifications pavilion (Pavilion is host to the annual Canton Fair Pazhou Complex) to promote a higher level more in line with "brand, technology, environmental protection," the world's automotive supplies industry standards, and relying on the Pearl River Delta advantages in foreign trade in Asia and the international production vigorously recruit business and professional buyers to the exhibition in Guangzhou, procurement, restructuring itself from export development, has extensive the advantage of foreign resources on its head. Whether Kyushu exhibition, the Shanghai Gehua three major professional show, have confirmed the point: is the integration of international market development, and always maintain the competitiveness of the inevitable means.
Changes in the three main points: the brand of the road long way to go
Turn over, can easily find all experiencing domestic auto brands dominated from the outside to show flair to the stage of domestic brands, in order to Geely, Chery, SAIC, etc. The emergence of domestic brands has played a key role. It also prompted the Chinese auto show objective: to build a strong brand is the auto industry, the domestic auto industry giants and international auto show cracks at the only way out.
Exhibition in the field of automotive supplies, to Kyushu, represented the four major professional exhibition has begun to show on the road to brand the practice. For example, adhere to the high-end line of the Shanghai Gehua new show in 2011 played the "energy saving" brand, Zhengzhou Hongda Industry Innovation is always much concern ... ... In contrast, a comprehensive exhibition of Kyushu, in-depth operation of the brand model is more representative, in addition to expanding participation, rising levels of the participating enterprises, foreign investors and participants continue to record the number of products, the exhibition concept and "brand, technology, environmental protection," the trend of the world's automotive products industry to move closer, Kyushu show marketing concept of international brands also show the idea: in 2011 the show will be playing a variety of interactive elements as one set of industry event, including three Oprah Dr. Yu Shiwei, Professor Lang, marketing, event planning experts gathered Hua Hongbing Debate , "selling cars king" vidal attend the meeting, 4S shop trade matching, car audio competitions, car shows and drift are all represented in the style of the highest in Asia show that the line of the brand integration of resources of the whole industry a great cause attention.
